Just This featured in the Spanish magazine Dulces Noticias… y algo más: technology, flavor, and health in a single snack

The Spanish magazine Dulces Noticias… y algo más, specialized in the confectionery, snack, and mass consumption sector, has dedicated a prominent space to our Just This range, recognizing its innovative character and its alignment with new consumer trends: health, naturalness, and convenience.

Here is part of what they shared about us in their article:

“Just This, the innovative 100% cheese snack range from Patatas Fritas Torres
Patatas Fritas Torres has launched its Just This line to the market, a range of 100% cheese snacks available in three different varieties: Emmental, Semi-Cured, and Cheddar.”

“This year, Patatas Fritas Torres has achieved an average growth rate of 30%,” Jordi García, CEO of the company, explained to Dulces Noticias… y algo más.

“Made ‘with revolutionary technology,’ Patatas Fritas Torres has launched its Just This line, a range of 100% cheese snacks. ‘Rich in protein and calcium, low in carbohydrates, sugar-free, gluten-free, and GMO-free. Neither fried nor baked, and refrigeration is not required. This snack is produced through a dehydration process using a technology that we exclusively hold for Spain. It is natural cheese from which the water has been extracted,’ Jordi García explained to Dulces Noticias… y algo más.”

“This innovative product is available in 50-gram doypack format in three varieties: Emmental, Semi-Cured, and Cheddar. It is marketed both internationally and nationally and, in Spain, the Just This range can be found in Sánchez Romero supermarkets and in ten El Corte Inglés stores (six in Madrid, three in Catalonia, and one in Marbella).”

“Currently, at Patatas Fritas Torres we are continuing the path we started a few years ago of seeking healthier formulas following the healthy trend. Just This is the result of a major effort and investment in R&D and innovation,” stated Jordi García.

“This year, Patatas Fritas Torres has achieved an average growth rate of 30% and expects to reach a turnover of 6 million euros in 2020. ‘In this regard, Covid-19 has benefited us due to changes in consumer behavior, moving snack time into the home,’ concluded the company’s owner.”

At Just This, we are proud to see how our commitment to innovation, natural ingredients, and quality is being recognized by such relevant industry media outlets. This recognition reinforces our commitment to offering an honest, tasty snack aligned with the real needs of today’s consumers.
👉 Discover our varieties here